Madrid, February 22, 2017 – Neteris, a management consulting and information systems company, held on February 16th, together with Oracle, a breakfast about the different possibilities of business data analysis and how each of them can help companies to achieve different objectives.
The event was a great success, with more than 60 attendees representing 40 national and international companies, among which we found a very symptomatic distribution of technical and business profiles, a circumstance that infers the dimension that this area is taking in the market.
The meeting opened with a speech by Ignacio Romero, CEO of Neteris, who introduced the audience to the topic, with special emphasis on the motivations that should drive organizations to define a data analysis strategy as soon as possible. Romero also talked about the evolution of analytics in the last decades, the different deployment models and how to pivot our business model around a Business Analytics solution.
This was followed by a presentation by Silvia Menéndez, Practice Manager of the Analytics Area at Neteris, who, through a simile represented by a journey with different stations, explained the different stages of the analytical cycle as well as the different levels of adoption in the market.
According to Silvia Menéndez, 99% of companies are in the first level of the cycle, “the Descriptive“, which is the one that allows companies to discover what has happened within an organization. 33% of companies are at the next level, “the Diagnostic” which is able to go a step further and report the reasons why things have happened. The third level, or third station of the journey proposed by Neteris, is “Predictive“, a level with much lower adoption among companies and which offers the ability to anticipate possible future events through the application of powerful mathematical and statistical algorithms applied to the data. Finally, with practically 1% adoption rate, the Prescriptive Analysiswhich is capable of quantifying the effect that certain actions could have on the business, presented as scenarios that are introduced into simulation models that allow decisions to be made on what presents the best results based on business indicators.
“The goal of any company is to respond to market challenges without having to chase information; it is information that must travel to management when some previously defined event occurs in the organization. To achieve this, it is necessary to use Analytics tools.“Menéndez comments. “Any company, whatever the sector, that wants to remain competitive is obliged to analyze more and better, both internally and externally
, a condition without which it will not be possible to compete“.
It was also emphasized that data analytics is aimed, depending on the level of the analytical cycle at which we find ourselves, at different profiles within an organization. Thus, by way of example, it was pointed out that the “ Strategic “level is oriented to management levels and the “ Discovery “to middle management and analysts.
Afterwards, Miguel Ángel Jiménez, Head of Distributors & Business at Praxair, told how thanks to the Oracle Business Intelligence solution, deployed entirely by Neteris, combined with a geolocation functionality, the multinational was able to solve complex problems related to the pricing of its products within the distribution networks.
After this speech, Juan Diego Ruiz, Oracle’s Business Analytics Sales Consultant, gave a demo where he showed the potential and ease of use of some of Oracle’s analytics solutions, some of which surprised the audience as live and using the Big Data Discovery solution, it was possible to perform an analysis that ended up showing the places in Manhattan where the cab sector received better tips.
Finally, José Luis Pérez, Practice Manager at Neteris, closed the event with an exercise in which he presented a fictitious character, who is presented with a series of problems and business objectives for the achievement of which he had to go through the different stages of the analytical cycle, a very didactic example to reinforce the
concepts that had been presented in the previous presentations.